Case studies
Proof your board can use.
Each story ties outcomes to scope, sector, and economics — structured for procurement and audit, not marketing fluff. Published after client and legal clearance.
Committee-ready
Artefacts structured for investment and audit scrutiny.
Tagged
Sector, discipline, and outcome labels for fast scanning.
Published work
Each story links to the sector and capabilities involved — preview before you read the full narrative.
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Technology & SaaS
UK B2B SaaS transformation
How a UK B2B SaaS team merged PLG and sales under one dashboard — and got board reporting to match CRM in two steering cycles.
Sector: Enterprise & scale-ups
- Technology & SaaS
- Technology
- Technology & SaaS
- Capabilities involved
- 3
- Capabilities involved
What this story proves
- Programme scope mapped to milestones
- Sector and governance context documented
- Metrics finance and audit can reconcile
- Transferable lessons for your steering group
Capabilities in this programme
- Performance MarketingTurn ad spend into pipeline your CFO will defend — not slides full of vanity ROAS.Open
- CRM / ERP / Internal SystemsOne system your sales and ops teams actually adopt — finally a single source of truth.Open
- ConsultingStrategy that connects to delivery — positioning, revenue, and expansion your exec team can act on.Open
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